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A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia

The awareness of green issue advocates the popularity of green product consumption, including the green cosmetic product. In Malaysia, the market for green cosmetic product still immature but it has started becomes vogue in Malaysia cosmetic industry. In view of the theory of planned behavior, this...

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Main Author: Khoh, Cindy
Format: Thesis
Language:English
Published: 2012
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.intimal.edu.my/668/1/MBA%2080.pdf
http://eprints.intimal.edu.my/668/
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id my-inti-eprints.668
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spelling my-inti-eprints.6682017-01-17T06:09:54Z http://eprints.intimal.edu.my/668/ A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia Khoh, Cindy HD28 Management. Industrial Management The awareness of green issue advocates the popularity of green product consumption, including the green cosmetic product. In Malaysia, the market for green cosmetic product still immature but it has started becomes vogue in Malaysia cosmetic industry. In view of the theory of planned behavior, this study provides a deep insight in regard of the influence of green marketing tools on the consumer purchasing behavior on green cosmetic product. The result of this study showed the green marketing tools started demonstrate its prominence in accordance to the Malaysia’s current market trend. The model showed that three of the green marketing tools, which are environmental advertisement, eco-label and eco-brand, are significantly influences consumer’s purchase behavior on green cosmetic product. It is expecting that this study can contributed assistance to the future practices that will be apply for the green cosmetic market in Malaysia. 2012 Thesis NonPeerReviewed text en http://eprints.intimal.edu.my/668/1/MBA%2080.pdf Khoh, Cindy (2012) A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia. Masters thesis, INTI International University.
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Khoh, Cindy
A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia
description The awareness of green issue advocates the popularity of green product consumption, including the green cosmetic product. In Malaysia, the market for green cosmetic product still immature but it has started becomes vogue in Malaysia cosmetic industry. In view of the theory of planned behavior, this study provides a deep insight in regard of the influence of green marketing tools on the consumer purchasing behavior on green cosmetic product. The result of this study showed the green marketing tools started demonstrate its prominence in accordance to the Malaysia’s current market trend. The model showed that three of the green marketing tools, which are environmental advertisement, eco-label and eco-brand, are significantly influences consumer’s purchase behavior on green cosmetic product. It is expecting that this study can contributed assistance to the future practices that will be apply for the green cosmetic market in Malaysia.
format Thesis
author Khoh, Cindy
author_facet Khoh, Cindy
author_sort Khoh, Cindy
title A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia
title_short A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia
title_full A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia
title_fullStr A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia
title_full_unstemmed A Study of Green Marketing Tools Influences on Green Cosmetic Product Purchasing In Malaysia
title_sort study of green marketing tools influences on green cosmetic product purchasing in malaysia
publishDate 2012
url http://eprints.intimal.edu.my/668/1/MBA%2080.pdf
http://eprints.intimal.edu.my/668/
_version_ 1644541270249439232
score 13.211869

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