Packaging Influences towards Consumers’ Purchasing Decision
This paper is to investigate the effect of packaging influences towards the consumers’ purchasing decision. As the environment is changing and the quality of lifestyle is improving, consumers tend to purchase products not only based on the basic requirements but they also look into the packaging of...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/667/1/MBA%2079.pdf http://eprints.intimal.edu.my/667/ |
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