Factors that motivates brand loyalty within the airline services industry – Aspects from behavioral loyalty and attitudinal loyalty
Often we seen organizations from all industries fighting for survival in today’s intense market place, and airline service industry is no exception. Such dynamic challenges placed brand loyal customers as an important asset to maintain an airline’s success. Therefore, this thesis observes and ascert...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/570/1/MBA%20-%2029.pdf http://eprints.intimal.edu.my/570/ |
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