Factors Influencing the Game Players to Choose Chinese Online Games
This study is carried out with the aim to propose recommendations to Chinese online game developers to maintain and improve its important features that intrigue the game players. By identifying factors influencing the game players to choose Chinese online games, findings of this research offer infor...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/553/1/MBA%20-%2012.pdf http://eprints.intimal.edu.my/553/ |
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