IMPACT OF INSTAGRAM AND YOUTUBE INFLUENCERS ON CONSUMER BEHAVIOUR IN DELHI NCR
This study investigates the influence of YouTube and Instagram influencers on consumer behaviour in Delhi-National Capital Region, India. The study seeks to assess the relative impact of Instagram and YouTube marketing components in terms of establishing brand value and consumer preferences. It also...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2023
|
| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1871/1/jobss2023_32.pdf http://eprints.intimal.edu.my/1871/ http://ipublishing.intimal.edu.my/jobss.html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|