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BEYOND SCREENS- NETFLIX'S SAGA IN BANGLADESH

Netflix, the globally renowned online streaming service, made its foray into the Bangladeshi market in 2016, offering subscribers access to a vast library of Movies and TV-Series through its diverse plans. Despite the platform's popularity, the number of Bangladeshi subscribers stands at...

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Main Author: Syeda Umme, Sadia
Format: Article
Language:English
Published: INTI International University 2023
Subjects:
PN Literature (General)
PN1990 Broadcasting
PN1993 Motion Pictures
Online Access:http://eprints.intimal.edu.my/1870/1/jobss2023_31.pdf
http://eprints.intimal.edu.my/1870/
http://ipublishing.intimal.edu.my/jobss.html
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spelling my-inti-eprints.18702023-12-11T07:49:24Z http://eprints.intimal.edu.my/1870/ BEYOND SCREENS- NETFLIX'S SAGA IN BANGLADESH Syeda Umme, Sadia PN Literature (General) PN1990 Broadcasting PN1993 Motion Pictures Netflix, the globally renowned online streaming service, made its foray into the Bangladeshi market in 2016, offering subscribers access to a vast library of Movies and TV-Series through its diverse plans. Despite the platform's popularity, the number of Bangladeshi subscribers stands at approximately 200,000, a figure steadily increasing each month. However, the absence of a robust tax collection mechanism has left the Bangladeshi government unable to harness the potential revenue stream, estimated at around $21 million annually. This incongruity stems from subscribers predominantly utilizing international credit cards and gift card purchases for subscription payments, contributing to a taxation challenge. In the context of Bangladesh's economic landscape, characterized by a predominantly low-income population, the adoption of paid entertainment services, exemplified by Netflix, encounters resistance. This resistance emanates from concerns about affordability, with a significant portion of the population expressing hesitation to allocate funds for entertainment purposes. Criticisms range from perceived high pricing structures to complexities in payment systems. As the dynamics of entertainment consumption evolve within Bangladesh, this exploration delves into the challenges and nuances surrounding Netflix's presence in a socio-economically diverse landscape. INTI International University 2023-12 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1870/1/jobss2023_31.pdf Syeda Umme, Sadia (2023) BEYOND SCREENS- NETFLIX'S SAGA IN BANGLADESH. Journal of Business and Social Sciences, 2023 (31). pp. 1-10. ISSN 2805-5187 http://ipublishing.intimal.edu.my/jobss.html
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
topic PN Literature (General)
PN1990 Broadcasting
PN1993 Motion Pictures
spellingShingle PN Literature (General)
PN1990 Broadcasting
PN1993 Motion Pictures
Syeda Umme, Sadia
BEYOND SCREENS- NETFLIX'S SAGA IN BANGLADESH
description Netflix, the globally renowned online streaming service, made its foray into the Bangladeshi market in 2016, offering subscribers access to a vast library of Movies and TV-Series through its diverse plans. Despite the platform's popularity, the number of Bangladeshi subscribers stands at approximately 200,000, a figure steadily increasing each month. However, the absence of a robust tax collection mechanism has left the Bangladeshi government unable to harness the potential revenue stream, estimated at around $21 million annually. This incongruity stems from subscribers predominantly utilizing international credit cards and gift card purchases for subscription payments, contributing to a taxation challenge. In the context of Bangladesh's economic landscape, characterized by a predominantly low-income population, the adoption of paid entertainment services, exemplified by Netflix, encounters resistance. This resistance emanates from concerns about affordability, with a significant portion of the population expressing hesitation to allocate funds for entertainment purposes. Criticisms range from perceived high pricing structures to complexities in payment systems. As the dynamics of entertainment consumption evolve within Bangladesh, this exploration delves into the challenges and nuances surrounding Netflix's presence in a socio-economically diverse landscape.
format Article
author Syeda Umme, Sadia
author_facet Syeda Umme, Sadia
author_sort Syeda Umme, Sadia
title BEYOND SCREENS- NETFLIX'S SAGA IN BANGLADESH
title_short BEYOND SCREENS- NETFLIX'S SAGA IN BANGLADESH
title_full BEYOND SCREENS- NETFLIX'S SAGA IN BANGLADESH
title_fullStr BEYOND SCREENS- NETFLIX'S SAGA IN BANGLADESH
title_full_unstemmed BEYOND SCREENS- NETFLIX'S SAGA IN BANGLADESH
title_sort beyond screens- netflix's saga in bangladesh
publisher INTI International University
publishDate 2023
url http://eprints.intimal.edu.my/1870/1/jobss2023_31.pdf
http://eprints.intimal.edu.my/1870/
http://ipublishing.intimal.edu.my/jobss.html
_version_ 1787141151232360448
score 13.211869

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