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Continuance Intention to Use Online Travel Agent Applications in Post-Pandemic in Indonesia: Technology Acceptance Model Theory

This study aims to investigate the factors that influence travelers' intentions to continue using Online Travel Agents (OTA) applications in the post-pandemic era, using the technology acceptance model as a framework. This study used the quantitative method to evaluate the data obtained....

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Main Authors: Lianna, Wijaya, Dwi, Susanto, Indah Apri, Kusumahati, Putri Arum, Prameswari
Format: Article
Language:English
Published: INTI International University 2023
Subjects:
G Geography (General)
H Social Sciences (General)
HF Commerce
Online Access:http://eprints.intimal.edu.my/1857/1/ij2023_70.pdf
http://eprints.intimal.edu.my/1857/
https://intijournal.intimal.edu.my
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spelling my-inti-eprints.18572023-12-05T09:43:52Z http://eprints.intimal.edu.my/1857/ Continuance Intention to Use Online Travel Agent Applications in Post-Pandemic in Indonesia: Technology Acceptance Model Theory Lianna, Wijaya Dwi, Susanto Indah Apri, Kusumahati Putri Arum, Prameswari G Geography (General) H Social Sciences (General) HF Commerce This study aims to investigate the factors that influence travelers' intentions to continue using Online Travel Agents (OTA) applications in the post-pandemic era, using the technology acceptance model as a framework. This study used the quantitative method to evaluate the data obtained. In total, 240 users of the Online Travel Agents application in Indonesia have been analyzed with Structural Equation Modeling Smart Partial Least Square 3.2.9 for measurement and structural model analysis. The results found that perceived ease of use and perceived usefulness have an influence on trust in using OTA applications and trust influences the continuance intention in using OTA applications in post-pandemic. Understanding the evolution of online travel agent applications in the era following the pandemic is crucial for policymakers and stakeholders in the tourism industry. This understanding can assist in making well-informed decisions regarding regulations, infrastructure, and resource allocation, which are essential for supporting the growth and development of these platforms in the post-pandemic travel landscape. Additionally, examining the utilization of online travel agent applications in the context of the post-pandemic era can provide insights into the role of technology in shaping and influencing travel behavior and decision-making. Furthermore, it can also contribute to the identification of effective strategies for attracting tourists and promoting sustainable tourism practices through regulations, investments, and marketing efforts. INTI International University 2023-12 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1857/1/ij2023_70.pdf Lianna, Wijaya and Dwi, Susanto and Indah Apri, Kusumahati and Putri Arum, Prameswari (2023) Continuance Intention to Use Online Travel Agent Applications in Post-Pandemic in Indonesia: Technology Acceptance Model Theory. INTI JOURNAL, 2023 (70). pp. 1-7. ISSN e2600-7320 https://intijournal.intimal.edu.my
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
topic G Geography (General)
H Social Sciences (General)
HF Commerce
spellingShingle G Geography (General)
H Social Sciences (General)
HF Commerce
Lianna, Wijaya
Dwi, Susanto
Indah Apri, Kusumahati
Putri Arum, Prameswari
Continuance Intention to Use Online Travel Agent Applications in Post-Pandemic in Indonesia: Technology Acceptance Model Theory
description This study aims to investigate the factors that influence travelers' intentions to continue using Online Travel Agents (OTA) applications in the post-pandemic era, using the technology acceptance model as a framework. This study used the quantitative method to evaluate the data obtained. In total, 240 users of the Online Travel Agents application in Indonesia have been analyzed with Structural Equation Modeling Smart Partial Least Square 3.2.9 for measurement and structural model analysis. The results found that perceived ease of use and perceived usefulness have an influence on trust in using OTA applications and trust influences the continuance intention in using OTA applications in post-pandemic. Understanding the evolution of online travel agent applications in the era following the pandemic is crucial for policymakers and stakeholders in the tourism industry. This understanding can assist in making well-informed decisions regarding regulations, infrastructure, and resource allocation, which are essential for supporting the growth and development of these platforms in the post-pandemic travel landscape. Additionally, examining the utilization of online travel agent applications in the context of the post-pandemic era can provide insights into the role of technology in shaping and influencing travel behavior and decision-making. Furthermore, it can also contribute to the identification of effective strategies for attracting tourists and promoting sustainable tourism practices through regulations, investments, and marketing efforts.
format Article
author Lianna, Wijaya
Dwi, Susanto
Indah Apri, Kusumahati
Putri Arum, Prameswari
author_facet Lianna, Wijaya
Dwi, Susanto
Indah Apri, Kusumahati
Putri Arum, Prameswari
author_sort Lianna, Wijaya
title Continuance Intention to Use Online Travel Agent Applications in Post-Pandemic in Indonesia: Technology Acceptance Model Theory
title_short Continuance Intention to Use Online Travel Agent Applications in Post-Pandemic in Indonesia: Technology Acceptance Model Theory
title_full Continuance Intention to Use Online Travel Agent Applications in Post-Pandemic in Indonesia: Technology Acceptance Model Theory
title_fullStr Continuance Intention to Use Online Travel Agent Applications in Post-Pandemic in Indonesia: Technology Acceptance Model Theory
title_full_unstemmed Continuance Intention to Use Online Travel Agent Applications in Post-Pandemic in Indonesia: Technology Acceptance Model Theory
title_sort continuance intention to use online travel agent applications in post-pandemic in indonesia: technology acceptance model theory
publisher INTI International University
publishDate 2023
url http://eprints.intimal.edu.my/1857/1/ij2023_70.pdf
http://eprints.intimal.edu.my/1857/
https://intijournal.intimal.edu.my
_version_ 1784519237968068608
score 13.211869

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