The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry
Hotel operators strive to satisfy the needs of their guests and subse-quently retain them by trying to understand the factors that could build up a strong loyal clientele base. Previous studies have found that there are four critical perspectives related to the hotel indus-try that enable hotel oper...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2014
|
| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/165/1/The%20Associations%20Between%20Service%20Quality....pdf http://eprints.intimal.edu.my/165/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!