Cover Image

Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies

In the health care system, over-the-counter (non-prescribed) drugs play a crucial role in the medication process. Over-the-counter (OTC) drugs are medicinal products sold without a doctor's prescription. Without seeking care from health professionals, OTC medications are safe and effective for...

Full description

Saved in:
Bibliographic Details
Main Authors: R., Krishnadas, R., Renganathan
Format: Article
Language:English
Published: INTI International University 2022
Subjects:
H Social Sciences (General)
HF Commerce
HG Finance
Online Access:http://eprints.intimal.edu.my/1619/1/ij2022_15.pdf
http://eprints.intimal.edu.my/1619/
https://intijournal.intimal.edu.my/intijournal.htm
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-inti-eprints.1619
record_format eprints
spelling my-inti-eprints.16192024-03-14T07:50:51Z http://eprints.intimal.edu.my/1619/ Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies R., Krishnadas R., Renganathan H Social Sciences (General) HF Commerce HG Finance In the health care system, over-the-counter (non-prescribed) drugs play a crucial role in the medication process. Over-the-counter (OTC) drugs are medicinal products sold without a doctor's prescription. Without seeking care from health professionals, OTC medications are safe and effective for the general public usage. Generally, OTCs and self-medicines are used to treat mild health issues in a simpler and inexpensive way. Cold-and-cough medicines, vitamins, analgesics, digestive medicine (i.e., anti-acids), and dermatological medicines are the categories that dominate the world's top five OTC market-share. Limited studies in India aimed at evaluating OTC purchasing behaviour in e-pharmacies. Therefore, this study aimed to identify influential E-pharmacy factors that are affecting consumers during OTC products purchase. This study also examined the consumers' intention to purchase OTC products across major cities of Tamil Nadu. A total of 153 responses were collected from e-pharmacy customers through self-administered questionnaires across 4 major cities of Tamil Nadu. E-pharmacy customers who made at least one purchase on the e-pharmacy website were considered for the study. Based on the results, analgesic drugs are the most preferred OTC category in the online purchase mode. The results also demonstrated that post-purchase behaviour aspects like on-time delivery of the product and providing the shift response to solve the queries raised by the e-pharmacy customers play a significant role in enhancing customer satisfaction across e-pharmacy sites. INTI International University 2022-05 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1619/1/ij2022_15.pdf R., Krishnadas and R., Renganathan (2022) Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies. INTI JOURNAL, 2022 (15). ISSN e2600-7320 https://intijournal.intimal.edu.my/intijournal.htm
institution INTI International University
building INTI Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider INTI International University
content_source INTI Institutional Repository
url_provider http://eprints.intimal.edu.my
language English
topic H Social Sciences (General)
HF Commerce
HG Finance
spellingShingle H Social Sciences (General)
HF Commerce
HG Finance
R., Krishnadas
R., Renganathan
Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies
description In the health care system, over-the-counter (non-prescribed) drugs play a crucial role in the medication process. Over-the-counter (OTC) drugs are medicinal products sold without a doctor's prescription. Without seeking care from health professionals, OTC medications are safe and effective for the general public usage. Generally, OTCs and self-medicines are used to treat mild health issues in a simpler and inexpensive way. Cold-and-cough medicines, vitamins, analgesics, digestive medicine (i.e., anti-acids), and dermatological medicines are the categories that dominate the world's top five OTC market-share. Limited studies in India aimed at evaluating OTC purchasing behaviour in e-pharmacies. Therefore, this study aimed to identify influential E-pharmacy factors that are affecting consumers during OTC products purchase. This study also examined the consumers' intention to purchase OTC products across major cities of Tamil Nadu. A total of 153 responses were collected from e-pharmacy customers through self-administered questionnaires across 4 major cities of Tamil Nadu. E-pharmacy customers who made at least one purchase on the e-pharmacy website were considered for the study. Based on the results, analgesic drugs are the most preferred OTC category in the online purchase mode. The results also demonstrated that post-purchase behaviour aspects like on-time delivery of the product and providing the shift response to solve the queries raised by the e-pharmacy customers play a significant role in enhancing customer satisfaction across e-pharmacy sites.
format Article
author R., Krishnadas
R., Renganathan
author_facet R., Krishnadas
R., Renganathan
author_sort R., Krishnadas
title Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies
title_short Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies
title_full Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies
title_fullStr Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies
title_full_unstemmed Factors Determining the Customers' Intention to Purchase OTC Products through E-Pharmacies
title_sort factors determining the customers' intention to purchase otc products through e-pharmacies
publisher INTI International University
publishDate 2022
url http://eprints.intimal.edu.my/1619/1/ij2022_15.pdf
http://eprints.intimal.edu.my/1619/
https://intijournal.intimal.edu.my/intijournal.htm
_version_ 1794645220876353536
score 13.211869

Similar Items