Staff View: Impact of Digital Media Usage on Preventive Behavior among Young Adults

Impact of Digital Media Usage on Preventive Behavior among Young Adults

Most countries have endorsed preventive behavioral guidelines or SOPs to reduce the spread of the COVID-19 virus like using facemasks and maintaining physical distancing. Nevertheless, there are studies indicating that young adults least adhere to such guidelines which pose a public health concern....

Full description

Saved in:

Bibliographic Details
Main Authors:	Freeman, Karen Sabina, Chan, Pee Ven, Revathi, Sagadavan
Format:	Article
Language:	English
Published:	INTI International University 2022
Subjects:	H Social Sciences (General) HE Transportation and Communications HT Communities. Classes. Races
Online Access:	http://eprints.intimal.edu.my/1599/1/ij2022_13.pdf http://eprints.intimal.edu.my/1599/ https://intijournal.intimal.edu.my/intijournal.htm
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-inti-eprints.1599
record_format	eprints
spelling	my-inti-eprints.15992024-03-14T05:00:48Z http://eprints.intimal.edu.my/1599/ Impact of Digital Media Usage on Preventive Behavior among Young Adults Freeman, Karen Sabina Chan, Pee Ven Revathi, Sagadavan H Social Sciences (General) HE Transportation and Communications HT Communities. Classes. Races Most countries have endorsed preventive behavioral guidelines or SOPs to reduce the spread of the COVID-19 virus like using facemasks and maintaining physical distancing. Nevertheless, there are studies indicating that young adults least adhere to such guidelines which pose a public health concern. This study sought to establish the top digital media used by young adults in Malaysia, the reasons for those choices, and to assess the relationship between digital media usage and preventive behaviors. Results from an online survey (N=389) revealed that WhatsApp is most consumed by young adults and the main reason for accessing digital media is to get immediate/fast, up-to-date news and information. In addition, results revealed that TikTok has the highest mean of preventive behavior among young adults. Findings from this study establish that users consume specific digital media for discrete reasons. Results also reveal that the top most preventive behavior recorded by TikTok users is wearing face masks. These have implications for relevant policy makers to prepare for future contagious outbreaks. INTI International University 2022-03 Article PeerReviewed text en cc_by_4 http://eprints.intimal.edu.my/1599/1/ij2022_13.pdf Freeman, Karen Sabina and Chan, Pee Ven and Revathi, Sagadavan (2022) Impact of Digital Media Usage on Preventive Behavior among Young Adults. INTI JOURNAL, 2022 (13). pp. 1-8. ISSN e2600-7320 https://intijournal.intimal.edu.my/intijournal.htm
institution	INTI International University
building	INTI Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	INTI International University
content_source	INTI Institutional Repository
url_provider	http://eprints.intimal.edu.my
language	English
topic	H Social Sciences (General) HE Transportation and Communications HT Communities. Classes. Races
spellingShingle	H Social Sciences (General) HE Transportation and Communications HT Communities. Classes. Races Freeman, Karen Sabina Chan, Pee Ven Revathi, Sagadavan Impact of Digital Media Usage on Preventive Behavior among Young Adults
description	Most countries have endorsed preventive behavioral guidelines or SOPs to reduce the spread of the COVID-19 virus like using facemasks and maintaining physical distancing. Nevertheless, there are studies indicating that young adults least adhere to such guidelines which pose a public health concern. This study sought to establish the top digital media used by young adults in Malaysia, the reasons for those choices, and to assess the relationship between digital media usage and preventive behaviors. Results from an online survey (N=389) revealed that WhatsApp is most consumed by young adults and the main reason for accessing digital media is to get immediate/fast, up-to-date news and information. In addition, results revealed that TikTok has the highest mean of preventive behavior among young adults. Findings from this study establish that users consume specific digital media for discrete reasons. Results also reveal that the top most preventive behavior recorded by TikTok users is wearing face masks. These have implications for relevant policy makers to prepare for future contagious outbreaks.
format	Article
author	Freeman, Karen Sabina Chan, Pee Ven Revathi, Sagadavan
author_facet	Freeman, Karen Sabina Chan, Pee Ven Revathi, Sagadavan
author_sort	Freeman, Karen Sabina
title	Impact of Digital Media Usage on Preventive Behavior among Young Adults
title_short	Impact of Digital Media Usage on Preventive Behavior among Young Adults
title_full	Impact of Digital Media Usage on Preventive Behavior among Young Adults
title_fullStr	Impact of Digital Media Usage on Preventive Behavior among Young Adults
title_full_unstemmed	Impact of Digital Media Usage on Preventive Behavior among Young Adults
title_sort	impact of digital media usage on preventive behavior among young adults
publisher	INTI International University
publishDate	2022
url	http://eprints.intimal.edu.my/1599/1/ij2022_13.pdf http://eprints.intimal.edu.my/1599/ https://intijournal.intimal.edu.my/intijournal.htm
_version_	1794645220467408896
score	13.211869

Impact of Digital Media Usage on Preventive Behavior among Young Adults

Similar Items