Cover Image

Online Group Purchasing Environment, the Effects of Price Discounts and Crowd Psychology on Purchasing Behavior

The goal of this study is to determine the influence of impulsive purchase behavior on mobile marketing, discounts, and consumer lifestyle. The approach used is a combination of quantitative research and an explanation survey. The population for this study is comprised of active internet users who h...

Full description

Saved in:
Bibliographic Details
Main Authors: Muhammad, Qomarul Huda, A'ang, Subiyakto, Aedah, Abd Rahman
Format: Journal
Language:English
Published: 2021
Online Access:http://ur.aeu.edu.my/967/1/Online%20Group%20Purchasing.pdf
http://ur.aeu.edu.my/967/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-aeu-eprints.967
record_format eprints
spelling my-aeu-eprints.9672022-10-12T07:49:28Z http://ur.aeu.edu.my/967/ Online Group Purchasing Environment, the Effects of Price Discounts and Crowd Psychology on Purchasing Behavior Muhammad, Qomarul Huda A'ang, Subiyakto Aedah, Abd Rahman The goal of this study is to determine the influence of impulsive purchase behavior on mobile marketing, discounts, and consumer lifestyle. The approach used is a combination of quantitative research and an explanation survey. The population for this study is comprised of active internet users who have completed marketplace transactions. The dataset was sampled in a non-probabilistic manner (convenience sampling) and included data from 100 respondents. The results suggested that mobile marketing and promotions had no obvious influence on impulsive purchases made by marketplace customers. Meanwhile, lifestyle has a good influence on the impulsive purchase behavior of marketplace consumers by 35.1 percent. Mobile marketing, incentives, and lifestyle all have a combined influence on the marketplace of 20.9 percent on impulse purchases. While the remaining 79.1 percent is impacted by elements that have not been investigated. This research was conducted using earlier studies as a baseline against which to establish the hypothesis for each variable. The study's design was quantitative, with an emphasis on explanatory research. Convenience sampling was used in this study. This study was successful in determining the effects and interactions associated with impulse purchasing. Discounts, lifestyle, and mobile marketing are integrated and analyzed to see which aspects have the biggest influence. 2021 Journal PeerReviewed text en http://ur.aeu.edu.my/967/1/Online%20Group%20Purchasing.pdf Muhammad, Qomarul Huda and A'ang, Subiyakto and Aedah, Abd Rahman (2021) Online Group Purchasing Environment, the Effects of Price Discounts and Crowd Psychology on Purchasing Behavior. International Journal of Informatics and Information Systems, 4 (3). pp. 192-205.
institution Asia e University
building AEU Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Asia e University
content_source AEU University Repository
url_provider http://ur.aeu.edu.my/
language English
description The goal of this study is to determine the influence of impulsive purchase behavior on mobile marketing, discounts, and consumer lifestyle. The approach used is a combination of quantitative research and an explanation survey. The population for this study is comprised of active internet users who have completed marketplace transactions. The dataset was sampled in a non-probabilistic manner (convenience sampling) and included data from 100 respondents. The results suggested that mobile marketing and promotions had no obvious influence on impulsive purchases made by marketplace customers. Meanwhile, lifestyle has a good influence on the impulsive purchase behavior of marketplace consumers by 35.1 percent. Mobile marketing, incentives, and lifestyle all have a combined influence on the marketplace of 20.9 percent on impulse purchases. While the remaining 79.1 percent is impacted by elements that have not been investigated. This research was conducted using earlier studies as a baseline against which to establish the hypothesis for each variable. The study's design was quantitative, with an emphasis on explanatory research. Convenience sampling was used in this study. This study was successful in determining the effects and interactions associated with impulse purchasing. Discounts, lifestyle, and mobile marketing are integrated and analyzed to see which aspects have the biggest influence.
format Journal
author Muhammad, Qomarul Huda
A'ang, Subiyakto
Aedah, Abd Rahman
spellingShingle Muhammad, Qomarul Huda
A'ang, Subiyakto
Aedah, Abd Rahman
Online Group Purchasing Environment, the Effects of Price Discounts and Crowd Psychology on Purchasing Behavior
author_facet Muhammad, Qomarul Huda
A'ang, Subiyakto
Aedah, Abd Rahman
author_sort Muhammad, Qomarul Huda
title Online Group Purchasing Environment, the Effects of Price Discounts and Crowd Psychology on Purchasing Behavior
title_short Online Group Purchasing Environment, the Effects of Price Discounts and Crowd Psychology on Purchasing Behavior
title_full Online Group Purchasing Environment, the Effects of Price Discounts and Crowd Psychology on Purchasing Behavior
title_fullStr Online Group Purchasing Environment, the Effects of Price Discounts and Crowd Psychology on Purchasing Behavior
title_full_unstemmed Online Group Purchasing Environment, the Effects of Price Discounts and Crowd Psychology on Purchasing Behavior
title_sort online group purchasing environment, the effects of price discounts and crowd psychology on purchasing behavior
publishDate 2021
url http://ur.aeu.edu.my/967/1/Online%20Group%20Purchasing.pdf
http://ur.aeu.edu.my/967/
_version_ 1748184633218957312
score 13.211869

Similar Items