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Criteria for Models of Tertiary Education Ventures in Malaysia

In the past few decades of nation development, Malaysia has seen the tertiary education system being revolutionalised from having a handful of public universities to expand into hundreds of private universities and colleges, operating side by side with the wellestablished public universities. Althou...

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Main Authors: Chiang, Jeffrey C.L, Cheng, Sheila
Format: Journal
Language:English
Published: 2019
Online Access:http://ur.aeu.edu.my/794/1/IJEPC-2019-33-12-22%20%281%29.pdf
http://ur.aeu.edu.my/794/
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spelling my-aeu-eprints.7942020-09-10T02:14:04Z http://ur.aeu.edu.my/794/ Criteria for Models of Tertiary Education Ventures in Malaysia Chiang, Jeffrey C.L Cheng, Sheila In the past few decades of nation development, Malaysia has seen the tertiary education system being revolutionalised from having a handful of public universities to expand into hundreds of private universities and colleges, operating side by side with the wellestablished public universities. Although the public and private universities, coined as institutions of higher learning (IHLs), have different models of operation and financial management, the focus of this paper is on the how to select criteria for best business models to establish and to run a private university or college in Malaysia. The most common model found among all viable models is one that has an established relationship with either a local or foreign institution. The objective of this study is to explore alternate viable education business start-ups which can contribute to the rapid development of Malaysia as an education hub which not only attracts local students but also the international students. This study adopts a qualitative approach with a focus on multiple causes, which are Universiti Tunku Abdul Rahman, Monash University Sunway and Taylors University. The selected cases shared a common feature in their business model which is sustainable and exist for several decades. The preliminary findings show that those business model ventures which mirror established institutions stand to gain as a successful start-up, whereas the unorthodox models used tend to be more flexible, lean and able to face and adapt to changing circumstances in the market swings in education demands 2019 Journal PeerReviewed text en http://ur.aeu.edu.my/794/1/IJEPC-2019-33-12-22%20%281%29.pdf Chiang, Jeffrey C.L and Cheng, Sheila (2019) Criteria for Models of Tertiary Education Ventures in Malaysia. International Journal of Education, Psychology and Counseling, 4 (33). pp. 251-262. ISSN 0128-164X
institution Asia e University
building AEU Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Asia e University
content_source AEU University Repository
url_provider http://ur.aeu.edu.my/
language English
description In the past few decades of nation development, Malaysia has seen the tertiary education system being revolutionalised from having a handful of public universities to expand into hundreds of private universities and colleges, operating side by side with the wellestablished public universities. Although the public and private universities, coined as institutions of higher learning (IHLs), have different models of operation and financial management, the focus of this paper is on the how to select criteria for best business models to establish and to run a private university or college in Malaysia. The most common model found among all viable models is one that has an established relationship with either a local or foreign institution. The objective of this study is to explore alternate viable education business start-ups which can contribute to the rapid development of Malaysia as an education hub which not only attracts local students but also the international students. This study adopts a qualitative approach with a focus on multiple causes, which are Universiti Tunku Abdul Rahman, Monash University Sunway and Taylors University. The selected cases shared a common feature in their business model which is sustainable and exist for several decades. The preliminary findings show that those business model ventures which mirror established institutions stand to gain as a successful start-up, whereas the unorthodox models used tend to be more flexible, lean and able to face and adapt to changing circumstances in the market swings in education demands
format Journal
author Chiang, Jeffrey C.L
Cheng, Sheila
spellingShingle Chiang, Jeffrey C.L
Cheng, Sheila
Criteria for Models of Tertiary Education Ventures in Malaysia
author_facet Chiang, Jeffrey C.L
Cheng, Sheila
author_sort Chiang, Jeffrey C.L
title Criteria for Models of Tertiary Education Ventures in Malaysia
title_short Criteria for Models of Tertiary Education Ventures in Malaysia
title_full Criteria for Models of Tertiary Education Ventures in Malaysia
title_fullStr Criteria for Models of Tertiary Education Ventures in Malaysia
title_full_unstemmed Criteria for Models of Tertiary Education Ventures in Malaysia
title_sort criteria for models of tertiary education ventures in malaysia
publishDate 2019
url http://ur.aeu.edu.my/794/1/IJEPC-2019-33-12-22%20%281%29.pdf
http://ur.aeu.edu.my/794/
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score 13.211869

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