The Power of Brand Image, E-Service Quality towards Purchase Decisions on e-commerce in Indonesia
This study is aimed to inspect a model, which has an influence on purchasing decisions taken by consumers in the province of Lampung Indonesia on an e-commerce platform. The results of this study indicate that brand image has a significant effect on purchasing decisions (0.327) and e-service quality...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2023
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| Online Access: | http://ur.aeu.edu.my/1196/1/The%20Power%20of%20Brand%20Image%2C%20E-Service%20Quality%20towards%20Purchase%20Decisions%20on%20e-commerce%20in%20Indonesia.pdf http://ur.aeu.edu.my/1196/ |
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