Mediating Effect of Investments on Medical Sales Representatives between Personal Selling Tactics through Medical Doctors and Organizational Sales Performance
Globally and in Sri Lanka, pharmaceutical companies are not allowed to promote the product directly to the end user, the patients, due to the regulatory guidelines issued by the regulatory authority. Hence, the pharmaceutical industry uses medical sales representatives as a critical method to prom...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Online Access: | http://ur.aeu.edu.my/1126/1/T.Sayandhan.pdf http://ur.aeu.edu.my/1126/2/T.Sayandhan-1-24.pdf http://ur.aeu.edu.my/1126/ https://online.fliphtml5.com/sppgg/jeio/ |
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