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The Dynamics of Beef Industry in Malaysia: A Case Study of Nusantara Meat Berhad

This study examines the factors and challenges of the beef industry in Malaysia. This qualitative study uses an in depth interview methodology. Thirteen stakeholder informants were selected, involving beef producers, competitors, customers, and government officials. Based on the literature review, t...

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Main Author: Mohd Hasbi, Jaafar
Format: Thesis
Language:English
English
Published: 2023
Online Access:http://ur.aeu.edu.my/1123/1/Mohd%20Hasbi%20Jaafar.pdf
http://ur.aeu.edu.my/1123/2/Mohd%20Hasbi%20Jaafar-1-24.pdf
http://ur.aeu.edu.my/1123/
https://online.fliphtml5.com/sppgg/qxxx/?1707194949877
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spelling my-aeu-eprints.11232024-02-06T04:50:45Z http://ur.aeu.edu.my/1123/ The Dynamics of Beef Industry in Malaysia: A Case Study of Nusantara Meat Berhad Mohd Hasbi, Jaafar This study examines the factors and challenges of the beef industry in Malaysia. This qualitative study uses an in depth interview methodology. Thirteen stakeholder informants were selected, involving beef producers, competitors, customers, and government officials. Based on the literature review, the beef industry faces various challenges and obstacles, such as production, land availability, animal feed costs, labour costs, cattle recruitment, and livestock innovation. In addition to the supply and marketing issues, prices, promotions, competition, government regulations, logistics processing units, finance and exchange rates are also being identified. This study has also discovered obstacles relating to the beef industry’s growth. Unstructured and semi-structured questions were asked of the informants who participated in these in-depth interviews. Information collected from interviews and in-depth observations was analysed through mnemonic writing. The results are organised according to basic, organisational, and global themes. In conclusion, this study summarised a qualitative phenomenon about the beef industry and its contribution to the country’s economic growth. It also suggests future research, implications, and theoretical and practical issues for stakeholders in dealing with the beef industry issues in Malaysia. 2023 Thesis NonPeerReviewed text en http://ur.aeu.edu.my/1123/1/Mohd%20Hasbi%20Jaafar.pdf text en http://ur.aeu.edu.my/1123/2/Mohd%20Hasbi%20Jaafar-1-24.pdf Mohd Hasbi, Jaafar (2023) The Dynamics of Beef Industry in Malaysia: A Case Study of Nusantara Meat Berhad. Doctoral thesis, Asia e University. https://online.fliphtml5.com/sppgg/qxxx/?1707194949877
institution Asia e University
building AEU Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Asia e University
content_source AEU University Repository
url_provider http://ur.aeu.edu.my/
language English
English
description This study examines the factors and challenges of the beef industry in Malaysia. This qualitative study uses an in depth interview methodology. Thirteen stakeholder informants were selected, involving beef producers, competitors, customers, and government officials. Based on the literature review, the beef industry faces various challenges and obstacles, such as production, land availability, animal feed costs, labour costs, cattle recruitment, and livestock innovation. In addition to the supply and marketing issues, prices, promotions, competition, government regulations, logistics processing units, finance and exchange rates are also being identified. This study has also discovered obstacles relating to the beef industry’s growth. Unstructured and semi-structured questions were asked of the informants who participated in these in-depth interviews. Information collected from interviews and in-depth observations was analysed through mnemonic writing. The results are organised according to basic, organisational, and global themes. In conclusion, this study summarised a qualitative phenomenon about the beef industry and its contribution to the country’s economic growth. It also suggests future research, implications, and theoretical and practical issues for stakeholders in dealing with the beef industry issues in Malaysia.
format Thesis
author Mohd Hasbi, Jaafar
spellingShingle Mohd Hasbi, Jaafar
The Dynamics of Beef Industry in Malaysia: A Case Study of Nusantara Meat Berhad
author_facet Mohd Hasbi, Jaafar
author_sort Mohd Hasbi, Jaafar
title The Dynamics of Beef Industry in Malaysia: A Case Study of Nusantara Meat Berhad
title_short The Dynamics of Beef Industry in Malaysia: A Case Study of Nusantara Meat Berhad
title_full The Dynamics of Beef Industry in Malaysia: A Case Study of Nusantara Meat Berhad
title_fullStr The Dynamics of Beef Industry in Malaysia: A Case Study of Nusantara Meat Berhad
title_full_unstemmed The Dynamics of Beef Industry in Malaysia: A Case Study of Nusantara Meat Berhad
title_sort dynamics of beef industry in malaysia: a case study of nusantara meat berhad
publishDate 2023
url http://ur.aeu.edu.my/1123/1/Mohd%20Hasbi%20Jaafar.pdf
http://ur.aeu.edu.my/1123/2/Mohd%20Hasbi%20Jaafar-1-24.pdf
http://ur.aeu.edu.my/1123/
https://online.fliphtml5.com/sppgg/qxxx/?1707194949877
_version_ 1792161260152815616
score 13.211869

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