Cover Image

The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia

Facebook as a platform to convey messages and emotional contents become popular and most shared by utilizing its sophisticated features, become popular in Z Generation. This research purpose is to examine and compare the effect of Z generation’s experience as mediating variable on the relationship o...

Full description

Saved in:
Bibliographic Details
Main Authors: Bugi, Satrio Adiwibowo, Juhary, Ali
Format: Journal
Language:English
Published: 2021
Online Access:http://ur.aeu.edu.my/1005/1/UEU-Journal-23176-11_2240.pdf
http://ur.aeu.edu.my/1005/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-aeu-eprints.1005
record_format eprints
spelling my-aeu-eprints.10052022-11-07T07:14:22Z http://ur.aeu.edu.my/1005/ The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia Bugi, Satrio Adiwibowo Juhary, Ali Facebook as a platform to convey messages and emotional contents become popular and most shared by utilizing its sophisticated features, become popular in Z Generation. This research purpose is to examine and compare the effect of Z generation’s experience as mediating variable on the relationship of emotional content (happiness, sadness, uniqueness, and contradiction), towards Facebook Usage. Besides, this research also explains the pattern of Generation Z in using Facebook by applying the AIDA Model. The research involved 242 Generation Z respondents, with quantitative method with Structural Equation Model (SEM) and Sobel Test to detect the mediation effect. Direct effect of the Emotional Content –Contradiction on Facebook Usage is not significant (0.518>0.05), while happiness, sadness, and uniqueness are significant. After being mediated by the Experience, the direct effect becomes significant (0.000<0.05). It shows that the Experience variable mediates the relationship between Emotional Content (esp. Contradiction contents) and Facebook Usage. 2021 Journal PeerReviewed text en http://ur.aeu.edu.my/1005/1/UEU-Journal-23176-11_2240.pdf Bugi, Satrio Adiwibowo and Juhary, Ali (2021) The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia. Forum Ilmiah, 18 (4). pp. 686-696.
institution Asia e University
building AEU Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Asia e University
content_source AEU University Repository
url_provider http://ur.aeu.edu.my/
language English
description Facebook as a platform to convey messages and emotional contents become popular and most shared by utilizing its sophisticated features, become popular in Z Generation. This research purpose is to examine and compare the effect of Z generation’s experience as mediating variable on the relationship of emotional content (happiness, sadness, uniqueness, and contradiction), towards Facebook Usage. Besides, this research also explains the pattern of Generation Z in using Facebook by applying the AIDA Model. The research involved 242 Generation Z respondents, with quantitative method with Structural Equation Model (SEM) and Sobel Test to detect the mediation effect. Direct effect of the Emotional Content –Contradiction on Facebook Usage is not significant (0.518>0.05), while happiness, sadness, and uniqueness are significant. After being mediated by the Experience, the direct effect becomes significant (0.000<0.05). It shows that the Experience variable mediates the relationship between Emotional Content (esp. Contradiction contents) and Facebook Usage.
format Journal
author Bugi, Satrio Adiwibowo
Juhary, Ali
spellingShingle Bugi, Satrio Adiwibowo
Juhary, Ali
The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia
author_facet Bugi, Satrio Adiwibowo
Juhary, Ali
author_sort Bugi, Satrio Adiwibowo
title The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia
title_short The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia
title_full The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia
title_fullStr The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia
title_full_unstemmed The Mediation Effect of Experience: Emotional Content and Facebook Usage Among Generation Z Netizens at the Selected Universities in Indonesia
title_sort mediation effect of experience: emotional content and facebook usage among generation z netizens at the selected universities in indonesia
publishDate 2021
url http://ur.aeu.edu.my/1005/1/UEU-Journal-23176-11_2240.pdf
http://ur.aeu.edu.my/1005/
_version_ 1751541003593973760
score 13.211869

Similar Items