Search Results - performance advertising framework
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Impacts of attitude towards online banner advertisement on brand awareness: insight from persuasive hierarchy model
Published 2016“…Researchers have noted that the visible progress of online advertising is not as actual as compared to the substantial amount of effort and resources advertisers have devoted into advertising through the digital medium.In view of these challenges, attention has been drawn to the need to examine the role of the dynamism of the antecedents which shape the awareness and performances of brand particularly in the Arab world. …”
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Challenges of promotional mix towards customer decision making / Nur Hidayah Mustafa
Published 2019“…The advertisement can deliver the information to the customers using traditional and digital advertisement. …”
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Student Project -
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The perception and brand attitude of paid versus organic social media advertising: Case study of the Mamee Company
Published 2024“…In employing the Theory of Advertising Value framework, this research aims to establish a model to comprehend the effectiveness of paid versus organic social media advertising based on the perception and brand attitude of Generation Z. …”
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Micro sourcing framework to uplift income of the poor / Noor Habibah Arshad … [et al.]
Published 2014“…Other stakeholders also have to perform their roles to ensure the effectiveness of the proposed strategic framework. …”
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Book Section -
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An improved strategy to support multiple QoS assessment for selecting content adaptation services
Published 2015“…The service provider offers one waiting time (QoS) during the advertisement, based on the fair load. However, the advertised waiting time may not be deliverable accordingly during the actual service execution due to a heavy load. …”
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Thesis -
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How AI-generated images impact consumer perceptions and brand identity
Published 2025“…This conceptual paper explores the impact of AI-generated images on consumer perceptions and brand identity within the advertising sector. Leveraging a comprehensive review of recent literature and theoretical frameworks, the study synthesizes insights on the advantages and challenges associated with AI-generated visuals. …”
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A novel RE Teams selection process for user-centric requirements elicitation frameworks based on big-five personality assessment model
Published 2020“…The requirements elicitation team selection process is considered as the key factor for planning the activities of work tasks performed by the requirements engineering teams. Consequently, the selection of most appropriate requirements elicitation teams for user-centric requirements elicitation frameworks plays a critical role in improving the quality of requirements elicitation frameworks. …”
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Proceeding Paper -
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Modelling the social media content marketing (SMCM) criteria on content marketing experience (CMX) and behavioral intention towards Muslimah fashion advertisement / Nur Syakirah Ah...
Published 2023“…Thus, based on these findings it will help the business practitioners to produce high quality of SMCM especially for Muslimah fashion advertisement. Meanwhile, CMX potential allows them to have a stronger impact on business performance specifically on customer engagement, and brand awareness. …”
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Thesis -
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The Effectiveness Of Mass Marketing Communication As A Digital Logistics Tools In Promoting A New Online Public Service Platform
Published 2019“…More precisely, the descriptive nature of the study resides in its ability to explain how mass marketing communication as a digital logistics tools can promote the usage of new online service platform users regard the status performance of advertising, public relation and event as mass marketing as a digital logistics tools. …”
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Mediating role of social media marketing adoption between technological support, organisational support, government support and competitive intelligence towards SMEs performance.
Published 2018“…Small and medium enterprises (SMEs) have so long devised various marketing strategies in order to penetrate the advertisement clutter in social media marketing and improve their performance. …”
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UMK Etheses -
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Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
Published 2013“…This research framework was built and tested based on the Theory of Planned Behaviour (TPB). …”
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Productivity indicators and market structure in entry and exit models of Iranian manufacturing sectors
Published 2013“…In the first three models, variables that act as performance indicators in productivity equations are growth rate of demand, capital output ratio, investment sale ratio, advertising intensity and minimum efficiency scale (MES). …”
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Dana Industri Kreatif Negara : Industri Animasi Malaysia
Published 2015“…In addition, other categories within the framework of the creative industry in Malaysia is the Creative Industries Cultllre covering the areas of crafts, visual arts, music, performing arts, creative writing and textiles and fashion. …”
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Final Year Project Report / IMRAD -
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Quality management in Asian universities: lessons from the European and American universities
Published 2018“…Attention is not only drawn on whether it is primed in universities but also on its practicability and the mechanism for gauging how it is performing. The first pronouncement that comes from universities in their websites, advertisements, and banners and indeed in any policy pronouncement or at any other opportunity is how they are committed to quality, what is being done about it and the status of quality management. …”
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Campaign management of customer relationship management (CRM) / Lee Kar Kin
Published 2004“…The functionalities in all of these modules include campaign planning, campaign management, response tracking, budget & revenue tracking, lead generation, lead dispatching, lead distribution, customer profiling, campaign performance analysis, reporting etc. As for development environment, ASP.NET and VB.NET have been chosen as the application language, and hence, .NET Framework automatically becomes the chosen framework. …”
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A review on recent advances in deep learning for sentiment analysis: Performances, challenges and limitations
Published 2020“…This paper provides a complete overview of the common deep learning frameworks used in sentiment analysis in recent time. …”
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Effective operational control in scheduled waste reduction in manufacturing sector by implement ISO 14001 / Nik Asma' Nik Mohd Yusoff
Published 2009“…Improving the environmental performance of industry is one way of eliminate environmental problems. …”
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Student Project -
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Semantic feature selection for spam filtering
Published 2010“…Pruning of features by incorporating distributed clustering enhanced performance significantly. A new framework for semantics filtering was proposed as a result with distinct features in Spam and non-spam e-mail documents were determined. …”
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Thesis -
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