Search Results - data visualization usage intention framework

Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage? by Kamal Basha, Norazlyn, Cheng, Eugene Xi Aw, Hui, Stephanie Wen Chuah

“…We propose and validate a framework that comprises technology-related features (i.e. perceived interactivity and perceived autonomy), fashion-related features (i.e. visual aesthetics and visibility), and psychographic factors (i.e. self-congruence and lifestyle congruence) as antecedents of value perception and smartwatch continuance intention. …”
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