Search Results - ((spatial simulation) OR (data visualization)) based intention framework

Live streaming influences consumer’s purchase intention in social commerce by Muhammad Firdaus Helmi Shafee, Nur Ilyana Syafiqah Zulkifli, Nurulezzah Zolkafli, Tan Eng Ping

“…This research looks at how live broadcasting affects purchase intention (PI) in social commerce. Based on the S-O-R framework, this study's response included price promotion, promotion time limit, visual appeal, and consumer-streamer interaction. …”
Get full text
Get full text

Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value by Hussain, A., Abbasi, A., Hollebeek, L.D., Schultz, C.D., Ting, D.H., Wilson, B.

“…Originality/value: By extending Ducoffeâ��s model of advertising value, the authors apply the proposed framework in the online videogaming-based pop-up ad context, and explore the effect of user-perceived pop-up ad value on their intent to install the advertised videogame. …”
Get full text
Get full text

Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value by Hussain, A., Abbasi, A.Z., Hollebeek, L.D., Schultz, C.D., Ting, D.H., Wilson, B.

“…Originality/value: By extending Ducoffeâ��s model of advertising value, the authors apply the proposed framework in the online videogaming-based pop-up ad context, and explore the effect of user-perceived pop-up ad value on their intent to install the advertised videogame. …”
Get full text
Get full text

Development of a framework on prohibition of adulterating surimi products with animal plasma: a qualitative research approach by Mohd Sukri, Siti Jamilah, Ahmad Fadzillah, Nurrulhidayah, Mat Jubri@Shamsuddin, Mustafa, Rohman, Abdul

“…Last but not least, several principles of Qawaid Fiqhiyyah (Islamic Legal Maxim) become part of the identified sub-themes applied by the interviewees to enhance the prohibited status. Subsequently, a framework is presented to visually present the data to clarify the interrelatedness of the identified themes. …”
Get full text
Get full text
Get full text

Modelling the social media content marketing (SMCM) criteria on content marketing experience (CMX) and behavioral intention towards Muslimah fashion advertisement / Nur Syakirah Ah... by Ahmad, Nur Syakirah

“…Meanwhile, CMX significantly affect behavioural intention of virality and brand loyalty. The result of eye-tracking found that the elements of the product, information, human and environment in video and photo have high visual attention from respondents. …”
Get full text
Get full text

Moving objects detection from UAV captured videos using trajectories of matched regional adjacency graphs by Harandi, Bahareh Kalantar Ghorashi

“…Overall, the framework consisting of these two steps is termed as Motion Differences of Matched Region-based Features (MDMRBF). …”
Get full text
Get full text
Get full text