Search Results - "Trendsetting"

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  1. 1
    The impact of food trends on menu innovation

    The impact of food trends on menu innovation by Mazalan Mifli, Rahmat Hashim, Artinah Zainal

    Published 2015
    “…Empirically, little is known the trendsetting in managing menu innovation amid facing market uncertainty. …”
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    The role of social media: impact on broadcasting industry / Farah Hazween Amanah, Nurliyana Kamilah Khairul Anuar and Muhammad Azril Izuan Ramlan

    The role of social media: impact on broadcasting industry / Farah Hazween Amanah, Nurliyana Kamilah Khairul Anuar and Muhammad Azril Izuan Ramlan by Amanah, Farah Hazween, Khairul Anuar, Nurliyana Kamilah, Izuan Ramlan, Muhammad Azril

    Published 2023
    “…Thus, social media plays an important role in today’s broadcasting landscape in terms of engaging and interactive audience, global reach and viral content and trendsetting. Traditional broadcast media is one direction, where the information transmitted in one-way communication between television or radio towards larger audiences without returning feedback. …”
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