Search Results - "Decision-making process"

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    The Role of Integrated Marketing Communication On Consumer Decision-Making Process by Clarence Anthony Puspanathan, Ewe Yi Wen, Lee Ke Ni, Lee Tze Hui, Lee Xue Yee

    Published 2024
    Subjects: “…Integrated Marketing Communication, promotion, advertising, personal selling, interactive marketing, public relations, consumer decision-making process…”
    Article
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