Customer retention : atonement oriented recovery strategies in the retail banking industry in Malaysia
Customer retention : atonement oriented recovery strategies in the retail banking industry in Malaysia by Yeop Yunus Nek Kamal, M Goury Arsalan, Abd Razak Ahmad Zainal Abidin, Md Latip Nor Azrin,
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| Format: | article |
| Language: | Malay |
| Published: |
Universiti Pendidikan Sultan Idris
2017
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| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=3610 |
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