A new paradigm of franchise definition: franchising vs. licensing

For this study, we will view definitions and types of franchising from two perspectives: the West and Malaysia.

Bibliographic Details

Main Author:	Mohd Harif, Mohd Amy Azhar
Format:	Conference or Workshop Item
Language:	en
Published:	2006
Subjects:	HF Commerce
Online Access:	https://repo.uum.edu.my/id/eprint/83/1/amyazhar1.pdf https://repo.uum.edu.my/id/eprint/83/
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