Propositions to marketers' relationship effectiveness in cross-border mergers and acquisition integration contexts

Research on marketing integration related to mergers and acquisitions (M&A) has paid little attention to the combination of similar resources between two similar departments, particularly in the cross-border M&A context. Furthermore, exixting research does not clearly demonstrate the role of...

Full description

Bibliographic Details

Main Authors:	Jedin, Mohd. Haniff, Md Saad, Norsafinas
Format:	Conference or Workshop Item
Language:	en
Published:	2011
Subjects:	HF Commerce
Online Access:	https://repo.uum.edu.my/id/eprint/4613/1/Mohd_Hanif__Norsafinas.pdf https://repo.uum.edu.my/id/eprint/4613/ http://www.feb.unimas.my/apmc2011/
Tags:	Add Tag No Tags, Be the first to tag this record!