Identifying effective mechanisms for marketing integration process to Malaysian acquirers

Marketing integration in mergers and acquisitions (M&As) is an important avenue in ensuring the survival of the combined firms. This can be achieved by compressing and redeploying all marketing resources from both sides; the acquirer and acquired firm. Perhaps, marketing integration is a backbon...

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Bibliographic Details

Main Authors:	Jedin, Mohd. Haniff, Md. Saad, Norsafinas
Format:	Conference or Workshop Item
Language:	en
Published:	2011
Subjects:	HF Commerce
Online Access:	https://repo.uum.edu.my/id/eprint/4266/1/MoH.pdf https://repo.uum.edu.my/id/eprint/4266/ http://www.marketing-studies.org/
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