Service Quality and Customer Satisfaction through AIRQUAL Dimensions: An Empirical Investigation on Iraqi Airways

In today’s rapidly evolving business environment, customer requirements and expectations are continually increasing. Many service-oriented companies, including airlines, are struggling to accurately understand and meet the true needs and desires of their passengers. Often, they rely on outdated view...

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Bibliographic Details
Main Author: Jameel, Alaa S.
Format: Article
Language:en
Published: UUM Press 2025
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/32500/1/IJMS%2032%2001%202025%201-18.pdf
https://repo.uum.edu.my/id/eprint/32500/
https://e-journal.uum.edu.my/index.php/ijms/
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