Value Co-creation by Compulsory Facebook-Community in Corporate Culture: A Case Study Malaysian Logistic Company

The main purpose of this study was to investigate the value co-creation process using Facebook as compulsory by a company. A new value co-creation model was developed showing how Facebook could be successfully executed as a platform for the value co-creation process with the aim of providing the bes...

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Bibliographic Details

Main Authors:	Belal, H. M., Nordin, Norani, Hasan, Quamrul, Kosaka, Michitaka
Format:	Article
Language:	en
Published:	ExcelingTech Publishers 2020
Subjects:	HF Commerce
Online Access:	https://repo.uum.edu.my/id/eprint/32009/1/IJSCM%2009%2003%202020%20950-962.pdf https://repo.uum.edu.my/id/eprint/32009/ https://ojs.excelingtech.co.uk/
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