Trends and Perceived Impact of Social Media as a Persuasive Technology for Business in Malaysia

Despite its popularity and wide recognition as an effective and persuasive technology in business, studies on the trends and impact of social media (SM) especially in the context of developing countries, have yet to be firmly established. As such, this study attempts to ascertain the trends and perc...

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Bibliographic Details

Main Authors:	Hassan, Shahizan, Shiratuddin, Norshuhada, Hashim, Nor Laily, Abd Salam, Sobihatun Nur, Sajat, Mohd Samsu
Format:	Monograph
Language:	en
Published:	Malaysian Communications and Multimedia Commission (MCMC) 2014
Subjects:	T Technology (General)
Online Access:	https://repo.uum.edu.my/id/eprint/30379/1/MCMC_NMRCP_02_2014.pdf https://repo.uum.edu.my/id/eprint/30379/ https://www.mcmc.gov.my/en/grants/networked-media-research-collaboration-programme/publications#
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