Business Model Canvas and SWOT Analysis in The Reconstruction of Competitive Strategy: A Case Study VCI Indonesia Company

This study aims to develop an advanced business model canvas (BMC) by incorporating the results of a SWOT analysis in the context of VCI Indonesia Company. The research focuses on understanding the competitive strategy of VCI Indonesia Company, particularly those that emphasize natural ingredients a...

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Bibliographic Details

Main Authors:	Ariyahya, Muhammad Bagas, Sholahuddin, Muhammad, Mardalis, Ahmad
Format:	Article
Language:	en
Published:	Universiti Utara Malaysia Press 2023
Subjects:	HF Commerce
Online Access:	https://repo.uum.edu.my/id/eprint/29729/1/MMJ%2027%202023%20161-182.pdf https://doi.org/10.32890/mmj2023.27.7 https://repo.uum.edu.my/id/eprint/29729/ https://e-journal.uum.edu.my/index.php/mmj/article/view/18867
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