Multi-dimensional values on customers' intention to revisit green resorts: The cultural case in Malaysia
This study investigates the concept of perceived value on the customers' intention to revisit Malaysian green resorts. It is a cultural case that happened in Malaysia. The perceived value would be assessed in a formative manner based on a multi-dimensional scale, which includes the dimensions o...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Yayasan Keluarga Guru Mandiri
2020
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27767/1/JIECR%201%202%202020%2041%2051.pdf https://repo.uum.edu.my/id/eprint/27767/ http://doi.org/10.46843/jiecr.v1i2.8 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|