Religious festival marketing: Distinguishing between devout believers and tourists

Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify “pilgrims” and “tourists” because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable t...

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Bibliographic Details

Main Authors:	Wang, Kuo-Yan, Kasim, Azilah, Yu, Jing
Format:	Article
Language:	en
Published:	MDPI 2020
Subjects:	GV Recreation Leisure
Online Access:	https://repo.uum.edu.my/id/eprint/27762/1/R%2011%208%202020%20413-521.pdf https://repo.uum.edu.my/id/eprint/27762/ http://doi.org/10.3390/rel11080413
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