Role of brand awareness, brand loyalty and customer citizenship behaviour in aviation sector of Pakistan

Despite extensive research on customer citizenship behaviour, the influence of branding strategies remains a neglected area in field of marketing. This study investigates the relationship of branding strategies and customer citizenship behaviour. The proposed model is supported by stimulus organism...

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Bibliographic Details

Main Authors:	Raza, Mohsin, Md. Salleh, Salniza, Shaari, Hasnizam
Format:	Article
Language:	en
Published:	2019
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/26818/1/IJEFSD%202019%2038%2041.pdf https://repo.uum.edu.my/id/eprint/26818/ http://journals.researchparks.org/index.php/IJEFSD/issue/view/6
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