The growth of e-marketing in business-to-business industry and its effect on the performance of businesses in Pakistan: marketing success

E-marketing has emerged as one of the significant drivers in sustaining the firms competitive advantage. So far, there is a lack of systematic empirical evidence regarding the marketing activities which are drastically affected by the use of e-marketing in small and large firms of Pakistan and their...

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Bibliographic Details

Main Authors:	Sheikh, Adnan Ahmed, Shahzad, Arfan, Ku Ishaq, Awanis
Format:	Article
Language:	en
Published:	Hipatia Press 2017
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/25819/1/MJSS%206%202%202017%20178%20214.pdf https://repo.uum.edu.my/id/eprint/25819/ http://doi.org/10.17583/rimcis.2017.2704
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