Musical Familiarity and Its Effect on Consumer Decision Making
The purpose of this article is to discuss a study conducted to explore how musical familiarity in advertising can affect decision making of young consumers toward advertised products and services. The method used for the study is the utilization of in-depth interview with experts. The in-depth inter...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/25317/ |
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