A Preliminary study on the relationship between psychographic factors and the purchase of life insurance

This was a preliminary study conducted to examine the relationship between psychographic factors (i.e., personal value, risk attitude, and trust) and the purchase of life insurance among Alor Setar city folks.A non-probability convenience sampling technique was used to collect data from early Februa...

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Bibliographic Details

Main Authors:	Tan, Suang Sin, Lim, Chee Chee
Format:	Article
Language:	en
Published:	Universiti Utara Malaysia 2017
Subjects:	HG Finance
Online Access:	https://repo.uum.edu.my/id/eprint/24015/1/IJMS%2024%20%281%29%2C%201%E2%80%9322%20%282017%29.pdf https://repo.uum.edu.my/id/eprint/24015/ http://ijms.uum.edu.my/index.php/previous-issues/169-international-journal-of-management-studies-ijms-vol-24-no-1-june
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