Brand community: The right crowd for crowdfunding

Recently crowdfunding has become popular among entrepreneurs, startups and non-profit organizations. Funders often seek to get something back either in form of equity or non-financial terms.Members of the same group show strong relationship for crowdfunding rather than individuals.Brand community...

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Bibliographic Details

Main Authors:	Shaari, Hasnizam, Md Salleh, Salniza, Siddiqui, Benazir Ahmed
Format:	Conference or Workshop Item
Language:	en
Published:	2017
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/23698/1/CBMM%202017%20179%20203.pdf https://repo.uum.edu.my/id/eprint/23698/
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