Exploring the Impact of Internal Branding on Employee Brand Citizenship Behavior

The purpose of this study is to explore the relationship among internal branding practices and employee BCB.A self-administered questionnaire was used in obtaining data from employees of telecommunication industry.The hypotheses in the study were simultaneously tested on a sample of 254 employees ou...

Full description

Bibliographic Details

Main Authors:	Adamu, Lawi, Abd Ghani, Noor Hasmini, Abdul Rahman, Maria
Format:	Conference or Workshop Item
Language:	en
Published:	2017
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/23675/1/CBMM%202017%2024%2031.pdf https://repo.uum.edu.my/id/eprint/23675/
Tags:	Add Tag No Tags, Be the first to tag this record!