International products and purchase intention in Jordan among consumer ethnocentrism
This study attempts to validate the Antecedents of Consumer Ethnocentrism and determine causal relationships between the specified antecedents and customer ethnocentrism in light of customer behavior in a less developed country Jordan. Seven antecedents were identified: culture openness, conservati...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/2322/1/Abbas_Albarq_.pdf https://repo.uum.edu.my/id/eprint/2322/ |
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