Buying local brands: factors influencing consumers actual purchase behavior

The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in the Republic of Yemen.Though a lot of attention is given to study the relationship between key drivers in enhancing actual purchase and inte...

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Bibliographic Details

Main Authors:	Alekam, Jamal Mohammed Esmail, Adam, Mohamad Zainol Abidin
Format:	Conference or Workshop Item
Language:	en
Published:	2014
Subjects:	HF Commerce
Online Access:	https://repo.uum.edu.my/id/eprint/22461/1/ICBM%202014%20309%20311.pdf https://repo.uum.edu.my/id/eprint/22461/
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