Impact of customer relationship management (CRM) on customer satisfaction and loyalty: a systematic review

In this study, we review literature on Customer Relationship Management (CRM), focusing specifically on the impact of the CRM on customer satisfaction and customer loyalty.CRM is a set of practices that organizations adopt to maintain and increase their customer base.A systematic review of empirical...

Full description

Bibliographic Details

Main Authors:	Nashwan, Saeed Awadh, Hassan, Haslinda
Format:	Article
Language:	en
Published:	Akademia Baru 2017
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/21506/1/JARBMS%206%201%202017%2086%20107.pdf https://repo.uum.edu.my/id/eprint/21506/ http://www.akademiabaru.com/doc/ARBMSV6_N1_P86_107.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!