Social proof in social media shopping: an experimental design research

The practices of social proof techniques to attract consumers to shop on social media have proliferated over time and been used extensively. The reviewed literature uncovers that social community recommendation, customers’ ratings and reviews, celebrity’s endorser and numbers of likes, affect consu...

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Bibliographic Details

Main Authors:	Abdul Talib, Yurita Yakimin, Mat Saat, Rafeah
Format:	Conference or Workshop Item
Language:	en
Published:	2017
Subjects:	HF Commerce T Technology (General)
Online Access:	https://repo.uum.edu.my/id/eprint/20997/1/shsconf_four2017%201%206iii.pdf https://repo.uum.edu.my/id/eprint/20997/ http://doi.org/10.1051/shsconf/20173402005
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