User-generated contents in Facebook, functional and hedonic brand image and purchase intention

User-Generated Contents is a type of brand-related communications on social media platforms. User-Generated Contents (UGC) offers consumers the opportunity of sharing their experiences, contribute their opinion and communicate with other.This implies that brand managers no longer have solitary cont...

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Bibliographic Details

Main Authors:	Raji Ridwan, Adetunji, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi
Format:	Conference or Workshop Item
Language:	en
Published:	2017
Subjects:	HF Commerce T Technology (General)
Online Access:	https://repo.uum.edu.my/id/eprint/20986/1/shsconf_icome2017%201%206xxi.pdf https://repo.uum.edu.my/id/eprint/20986/ http://doi.org/10.1051/shsconf/20173300084
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