Breaking the traditional communication flow: exploration of social media opinion leaders in health

Opinion leaders play an important role in mitigating health issues and are able to influence attitudes and health behaviors to a certain extent.However, in the world we are living today, individual health decision making no longer rely fully on doctor’s advice, but often persuaded by people or orga...

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Bibliographic Details

Main Authors:	Mohamad, Emma, Ahmad, Abdul Latiff, Mohamed Salleh, Sabariah, Wan Sulaiman, Ummu Khadijah
Format:	Conference or Workshop Item
Language:	en
Published:	2017
Subjects:	R Medicine (General) T Technology (General)
Online Access:	https://repo.uum.edu.my/id/eprint/20930/1/shsconf_icome2017%201%205iv.pdf https://repo.uum.edu.my/id/eprint/20930/ http://doi.org/10.1051/shsconf/20173300044
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