Communicating in collectivistic culture: relationship between interdependent self-construal and cooperative communication in cross-cultural communication model

This concept paper proposes that when companies have expanded their business and operation throughout the Asian countries, the success or failure of a company abroad depends on how effectively its business negotiators can apply their cross-cultural communication skills in a new cultural environment...

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Bibliographic Details

Main Author:	Pin, Lick Soo Hoo
Format:	Conference or Workshop Item
Language:	en
Published:	EDP Sciences 2017
Subjects:	PL Languages and literatures of Eastern Asia, Africa, Oceania
Online Access:	https://repo.uum.edu.my/id/eprint/20886/1/shsconf_icome2017%201%206%20i.pdf https://repo.uum.edu.my/id/eprint/20886/ http://doi.org/10.1051/shsconf/20173300003
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