The mediating influence of nation brand image in the relationship between tourism and hospitality attributes and behavioural intention

Although past studies indicate the relationships of experience-based industry with nation brand image (NBI), only a few studies have been carried out in the context of emerging nations. In addition, among other sub-domains of place branding, NBI is considered as the least explored. This article repo...

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Bibliographic Details

Main Authors:	Handayani, Bintang, Rashid, Basri
Format:	Article
Language:	en
Published:	Tourism Educators Association of Malaysia (TEAM) 2016
Subjects:	GV Recreation Leisure
Online Access:	https://repo.uum.edu.my/id/eprint/20844/1/TJHT%20%2013%201%20%202016%201%2014.pdf https://repo.uum.edu.my/id/eprint/20844/ https://teamjournalht.files.wordpress.com/2016/06/team-journal_131-2016_article-1_handayani-rashid.pdf
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