e-Service quality, ease of use, usability and enjoyment as antecedents of e-CRM performance: an empirical investigation in Jordan mobile phone services

Electronic Customer relationship management performance E-CRM is a comprehensive business and marketing strategy that integrates people, process, technology and all business activities for attracting and retaining customers over the internet and mobile phone to reduce costs and increase profitabili...

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Bibliographic Details

Main Authors:	Al-Momani, Khalid, Mohd Noor, Nor Azila
Format:	Article
Language:	en
Published:	Institut Teknologi Bandung 2009
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/20740/1/AJTM%202%202%202009%2050%2063.pdf https://repo.uum.edu.my/id/eprint/20740/ http://journal.sbm.itb.ac.id/index.php/ajtm/article/view/175
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