e-Service quality, ease of use, usability and enjoyment as antecedents of e-CRM performance: an empirical investigation in Jordan mobile phone services
Electronic Customer relationship management performance E-CRM is a comprehensive business and marketing strategy that integrates people, process, technology and all business activities for attracting and retaining customers over the internet and mobile phone to reduce costs and increase profitabili...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Institut Teknologi Bandung
2009
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20740/1/AJTM%202%202%202009%2050%2063.pdf https://repo.uum.edu.my/id/eprint/20740/ http://journal.sbm.itb.ac.id/index.php/ajtm/article/view/175 |
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