Key account management in business-to-business relationship: identifying top K persuaders using singular value decomposition

Purpose - Key account management is a supplier company initiated relational approach that has received great attention from both academics and practitioners manifested in the business-to-business relationship literatures. However, there is widespread debate and contention on what should be the under...

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Bibliographic Details

Main Authors:	Ahmmed, Kawsar, Mohd Noor, Nor Azila
Format:	Article
Language:	en
Published:	Korea Distribution Science Association 2016
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/20735/1/JDS%2014%209%202016%2015%2024.pdf https://repo.uum.edu.my/id/eprint/20735/ http://doi.org/10.15722/jds.14.9.201609.15
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