Social influence and price, influence on consumer resistance to innovation

The basic purpose of this study is to investigate the consumer buying behavior.In this study smartphone used as innovation.In the technological advancement smartphone is best communication tool and playing significant role in the society. In this study researcher identified some factor that influe...

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Bibliographic Details

Main Authors:	Abbas, Mazhar, Mohtar, Shahimi
Format:	Article
Language:	en
Published:	UUM College of Business 2015
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/17818/1/JTOM%2010%202%2078-88.pdf https://repo.uum.edu.my/id/eprint/17818/ http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/
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