Perception on E-CRM features for airline websites in Malaysia: Some empirical evidence

Currently, customers increasingly choose the websites to search and purchase flight tickets. This paper attempts to investigate the website quality in terms of e-CRM features that support online transactions for the purchase of flight tickets in Malaysia. The focus is on the features that support pr...

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Bibliographic Details

Main Authors:	Ismail, Nor Alina, Hussin, Husnayati
Format:	Conference or Workshop Item
Language:	en
Published:	2015
Subjects:	HD28 Management. Industrial Management
Online Access:	https://repo.uum.edu.my/id/eprint/17519/1/05_ICoEC2015%201-8.pdf https://repo.uum.edu.my/id/eprint/17519/ http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/88-perception-on-e-crm-features-for-airline-websites-in-malaysia-some-empirical-evidence
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